The announcement that SWISS Laboratory was discontinuing its 250 ml* beverage marked the beginning of a major change. In October, the brand will introduce a new 750-ml lineup: Isotonic (mixed fruit flavour), Relax (prickly pear flavour), Collagen (white peach flavour), and Vitamins (mixed fruit flavour).
SWISS Laboratory recently announced on its social media page that its well-known 250-ml beverages are being removed from store shelves. Following the announcement, further details have now been revealed: the brand is relaunching with a new 750-ml product line consisting of four beverages. The new lineup will feature both familiar flavours and new varieties, and all drinks will come in resealable PET bottles.
Everyday usability was also a key consideration behind the launch of the new portfolio. The larger bottle is easy to take with you to work, on trips, or to the gym, and it can be resealed if you want to continue drinking it later. However, the revamp doesn’t stop at the packaging: SWISS Laboratory has also reimagined the flavours and recipes in its lineup.
“The 250-ml drinks introduced many people to SWISS Laboratory. We wanted to kick off the next chapter while also paying attention to what consumers are looking for in a product today: great taste, a wide selection, and convenient packaging. We put together the new 750-ml lineup with these factors in mind,” said Márton Vecsei, brand manager at SWISS Laboratory.
The four non-carbonated drinks come in a variety of flavours. The mixed-fruit-flavoured Isotonic contains a carbohydrate-electrolyte solution and added vitamin B6. Relax features an exotic prickly pear flavour and a sugar-free formula, including added magnesium and zinc, among other ingredients. The Collagen, which is also sugar-free, has a white peach flavour, while the mixed-fruit-flavoured Vitamins comes in a sugar-free version with eight added vitamins.
The revamped product line combines great taste with larger bottle sizes. Isotonic contains a carbohydrate-electrolyte solution, Relax contains vitamins and minerals, Collagen contains collagen, and Vitamins contains eight types of added vitamins. Thus, the four beverages offer a variety of choices not only in taste but also in composition. What they have in common is the 750-ml resealable bottle, which is one of the most striking changes in the revamped SWISS Laboratory line.
The launch of the new 750-ml SWISS Laboratory beverages is expected to begin on October 1, 2026. SWISS Laboratory Kids will continue to be available in the usual 250-ml size*.
SWISS Laboratory – The taste is just the beginning, there’s more to it!